Please note that only locally owned and controlled businesses are accepted. If you are an agent or sales representative of a larger business, you may not qualify unless you control your brand and business decisions. You need a London street address to participate (not a PO Box). We will link to your Google Business Profile or your website if that lists a London street address. If your business is virtual or doesn’t meet this criteria but you provide services to London businesses then you can apply to be included as an Local Guide.